To assist travel brands define their branding and communications strategies, LUTE likes to facilitate thought-provoking conversation by hosting privately and publicly accessible webinars, talks and debates, often in partnership with other industry experts. 

Private discussions and brainstorming sessions provide a platform for clients to discuss, confidentially and in detail, topics of concern or sensitivity. Offered to hotel groups, tourist boards and PR specialists, themed workshops might focus on topics such as sustainability, design and trend forecasting.

Publicly accessible events are primarily offered in the form of LUTE Lounge webinars, hosted by John O’Ceallaigh and featuring industry experts who discuss pressing and thought-provoking issues specifically affecting the luxury sector. Sessions are intended to give clear, practical advice and inspiration for those who want to make sure their businesses thrive as we all step forward into this ‘new normal’. The video below addresses how COVID-19 will impact the spa and wellness industry.

LUTE Lounge webinars have featured contributions from the likes of Stefan Leser, CEO of Langham Hospitaly Group; Paul Hicks, CEO of GHCAsia; Anna Bjurstam; Wellness Pioneer of Six Senses Hotels Resorts Spas; Frances Geoghegan, founder of Healing Holidays; Andrew Stembridge, Executive Director of Iconic Luxury Hotels; Lydia Forte, Group Director of Food & Beverage at Rocco Forte Hotels; and Charlotte Keesing, Director Corporate Affairs and International at Walpole. 

Future LUTE Lounges won’t just focus on the current pandemic – it is undoubtedly a crucial topic, but there is so much more to consider, elevate and celebrate in the industry. For updates on future sessions, please register for the forthcoming LUTE newsletter here or follow LUTE’s LinkedIn profile here.

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